THE IMPACT OF ICT ON SOCIAL MEDIA MARKETING

  •SOCIAL MEDIA MARKETING AND IT'S RELATION WITH ICT ; Social media marketing (SMM) is deeply connected to Information and Communication Technology (ICT), as ICT provides the tools and infrastructure that enable businesses to engage with audiences effectively. Technologies like the internet, mobile devices, data analytics, and automation tools allow businesses to reach global audiences, personalize advertisements, track campaign performance, and interact in real-time with customers. Furthermore, ICT supports content creation, cloud storage, and cybersecurity, ensuring businesses can run efficient and secure marketing campaigns. In essence, ICT powers the entire framework of social media marketing, enhancing its reach, efficiency, and effectiveness. •SOCIAL MEDIA MARKETING  :   UNLOCKING   THE   POWER   OF DIGITAL ENGAGEMENT: In today’s digital age, social media has become an essential tool for businesses looking to engage with their audience, build brand aw...